Saying It And Saying It Loud
Slogan t-shirts have been around since the 1960s. Vivienne Westwood made them fiercely rebellious, political and punk in the ’70s. The ’80s gave them a heart and a cause. And the ’90s and early 2000s were all about branding.
So what’s been the cause of the evolution, and where does it leave us?
It’s a youth thing.
One reason why words, phrases and slogans are so popular. We associate them with messages, with having a voice, and that’s typically the domain of the youth. Some slogans are motivating, some humorous puns, some tied to branding, some ironic messages - Cool, Earth Sucks, Hate You 2, … words for school, not for the office. They are there for novelty and to grab attention.
What do you think about slogans and statements?