Slogan/Statement T-shirts

Saying It And Saying It Loud
Slogan t-shirts have been around since the 1960s. Vivienne Westwood made them fiercely rebellious, political and punk in the ’70s. The ’80s gave them a heart and a cause. And the ’90s and early 2000s were all about branding.

So what’s been the cause of the evolution, and where does it leave us?

It’s a youth thing.

One reason why words, phrases and slogans are so popular. We associate them with messages, with having a voice, and that’s typically the domain of the youth. Some slogans are motivating, some humorous puns, some tied to branding, some ironic messages - Cool, Earth Sucks, Hate You 2, … words for school, not for the office. They are there for novelty and to grab attention.

What do you think about slogans and statements? 

Kenzo

Alexander Wang

Vivienne Westwood

Ashish

Undercover

H&M

Missguided

 Cara Delevigne

Jourdan Dunn